Wedding dresses: colours, ethics and
will you wear it again?
White wedding dresses under-whelm me. There
I have said it. Almost every time I see one, I feel that I have already seen
that same style in a guilty pleasure rom-com or a magazine; the ‘wow’ factor is
diminished. Even more under-whelming to me is the fact that you wear a dress
only one day of your life, and it may be your most expensive clothing purchase
as well as your most beautiful. There seems to be a glamorous wastefulness that
is encouraged in the ritual of purchasing your beloved bridal gown that exists
as a ‘one dress stand’. Although mothers’ may hand down their dresses to their
daughters, judging by the amount of bridal shops and magazines, the majority
seek a new one out. Renting is a good option, but I still wonder about the
labour behind the label of any rented or purchased dress as well as the general
politics behind the white corset and flouncey skirt, the bridal livery.
First of all, the white dress: No one even
wore white dresses until Queen Victoria, the matriarch of repressive sexuality,
made it fashionable. I actually think this colour is what holds people back
from wearing their wedding dresses casually to their garden parties. Once it is
white, it identifies the woman as a bride, and she is only a bride at her
wedding. Therefore the dress becomes a costume slut, only good for one thing,
and out of place for everything else (apart from maybe a Halloween corpse
bride). Of course you need to look like the centre of everyone’s attention, but
I am unconvinced that white is the only way that can distinguish you from the
crowd, especially as half of the crowd wore or will wear white too. But it
isn’t just a crowd issue, it’s a political issue. White on your wedding day, as
everyone knows but doesn’t always care, traditionally means pure virgin land
for the groom to plough where none has gone before. If you don’t mind the
history of the colour or the idea of spending so much time, money and effort on
a dress you aren’t likely to wear again, let’s move on to point two: the labour
behind the label.
This year I am going to be a bridesmaid for
my housemate from university’s wedding. Her name is Katy and we have always had
good-natured debates, agreeing more often than not. For a fresh approach, I
took her to an Indian & ethical bridal wear shop, just to try on a couple
of dresses that were a bit unconventional for a Greek Cypriote. These dresses
were fabulous and the shop inspired her to start thinking about making her own
dress. Alas, as a busy PHD student finding a cure for asthma, with a wedding
only a few months away, this romantic idea seemed more of an idea than a
reality. I asked her a few questions about finding an ethical wedding dress for
her special day, whether white was an important colour and would she want a
dress she could wear again.
So, Katy! Was
buying an ethical wedding dress important at all to you?
Yes it is important to me. My yaya
(grandma) took me to Organics to buy my wedding dress, and the dresses are made
on site!
Did you want a white wedding dress?
Yes, I like the tradition of it!
Even though the tradition is a virgin
being ploughed by a groom?
Well, the thing is, it’s more than that.
Maybe that is how it started, but it’s now a symbol of being married.
But your dress is Ivory. Ivory isn’t
quite white?
Ivory is just a more flattering version of
white. Whether it’s got virgin connotations or whatever, it doesn’t really
matter. It’s like looking outside and seeing the pretty snow on the grass. I
really like the idea of wearing a white dress and I think it suits me as well!
And it’s very Greek.
Do you think you may ever wear your
dress casually to a garden party or the opera? Can you get away with it, or is
it definitely a wedding dress?
No, it’s definitely a wedding dress. I
think I might put it on, on anniversaries. I definitely wouldn’t sell it. Some
people sell their wedding dresses but I would keep mine. I think it is a
sentimental thing more than anything, like keeping your birthday cards. I know
it’s expensive, but…. I think getting married is essentially special, and
actually the dress is it’s own party. And back in the day the villagers used to
kill the calf that was a year’s worth of wages. It’s traditional to make an
effort!
Thanks Katy!
So whether you decide to wear white or
another equally exciting colour, I think it’s important to make sure that your
dress, which is worthy of a party in itself, is an ethical purchase, like my
good friend Katy has done. Here are a couple of ethical wedding dress retailers
House of Beth recommends:
2. http://www.wholly-jo.co.uk/
By Rosalind Kendal