Tuesday, 4 September 2012

Sportswear Style for House of Beth

There has always been something so intriguing about sportswear. It serves a very practical purpose, and yet from it’s very inception, has has a surprisingly large fashion impact. Trimmed, toned, fit and fabulous: the power of the iconic cropped top and cycling shorts combo is unsurpassed by it’s practical and fashionable offering. It is a fab way to look super sleek that is only accessible to those sweating it out at the gym- Until now that is! Sportswear has never been more exciting, especially with London 2012 Olympics & Paralympics!

Examples of designers who have sat up and taken notice of this trend include Alexander Wang, the collection for spring/summer this year reveals American football and varsity inspired cardigans and athletic socks, shown at New York Fashion Week. During Milan’s fashion week we saw Bottega Venetta's models in Karate and Tennis inspired sporty head bands. Gucci has come up with a scuba diving theme complete with sports mesh and harnesses. Jonathan Saunders model’s used the wet-hair look- very in keeping with the swimming theme. The London University of the Arts have got in on the trend and are offering a BA (Hons) in Fashion Sportswear. Fashion is so obviously in the process of producing the next generation of fashion sportswear designers- a sure sign that Haute Couture Sportswear is here to stay! Want to rock the Sportswear Style? Here are some hot sporty trends to look out for:

The Body Con: ‘Body Conscious’ dresses were introduced to the catwalks a few seasons ago and have never really left us. A prime example of combining the fashion with sporty: The use of Elastane (Spandex) and other Lycra based fabrics have proven very popular. This is primarily because it ‘pulls in’ and ‘pushes out’ in all the right places making for a sleek and sexy silhouette!

Stella’s Olympian style: As you are most probably aware lots of fashion designers have been getting in on the action. Stella McCartney has worked with Adidas to come up with a range of sportswear for the GB team. It’s classy but daring enough to make an impact! The range of Stella McCartney sportswear will no doubt be highly sort after once the Olympics are over, a great range that will inspire other designers to follow in its wake.

Red, White and Blue: No doubt that over the past couple of years with the Royal wedding, Her Majesty the Queen’s Jubilee and the Olympics there has never been a better time to be a Brit! The colours of the Union Jack are a very hot trend and can be seen on everything sporty! Don’t be shy about donning your Lycra Union Jack and wearing the colours with pride during the coming seasons.

House of Beth has this Fashionable sports mix covered, in particular the structured Leopard Print Leotard with shoulder pads. House of Beth also offers a Sportsmax yellow and black check with asymmetrical hemline, perfect for a lunch date or a busy weekend on the go. Or the Marc Jacobs dress? Take a look at House of Beth’s website for some great sportswear inspired fashion!

Love Hema x

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